http://www.xiang-lan.com Xiang Lan Fri, 24 Jun 2011 20:36:05 +0000 http://www.xiang-lan.com en http://xiang-lan.com/QUY-INNOVATION http://xiang-lan.com/following/xiang-lan.com/QUY-INNOVATION Fri, 24 Jun 2011 20:36:05 +0000 Xiang Lan 1641088 <img src="http://payload.cargocollective.com/1/3/123974/1641088/quy1.jpg" border="0" width="611" height="458" width_o="611" height_o="458" src_o="http://payload.cargocollective.com/1/3/123974/1641088/quy1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/123974/1641088/2.jpg" border="0" width="611" height="4096" width_o="611" height_o="4096" src_o="http://payload.cargocollective.com/1/3/123974/1641088/2_o.jpg" align="left" /> An design innovation opportunity discovered in our every day life. People nowadays are crammed with small objects which sometimes are hard to organize and manage. QUY is a smart sticker that allows user to find the "little objects" fast. Especially for those young professionals with a fast-pace work life. This save time in looking for your keys, credit card, etc when you are in hurry.The project explored the brandin elements and creative strategy for marketing. http://xiang-lan.com/MORE-MAGAZINE http://xiang-lan.com/following/xiang-lan.com/MORE-MAGAZINE Fri, 24 Jun 2011 08:25:47 +0000 Xiang Lan 1638421 <img src="http://payload.cargocollective.com/1/3/123974/1638421/XL-WEB-PROJECT-More.jpg" border="0" width="640" height="3800" width_o="640" height_o="3800" src_o="http://payload.cargocollective.com/1/3/123974/1638421/XL-WEB-PROJECT-More_o.jpg" align="left" /> I founded the More! Magazine 2007 to offer the latest art, design, fashion and culture from both inside and outside China. I work with a team of ten college Chinese undergraduates internationally, our vision is to increase the cultural awareness of Chinese youth through editorials and articles. The magazine is sold nation-wide in China through a network of local bookstores and fashion boutiques. http://xiang-lan.com/REBRANDING-WIKILEAKS http://xiang-lan.com/following/xiang-lan.com/REBRANDING-WIKILEAKS Fri, 24 Jun 2011 07:59:15 +0000 Xiang Lan 1638367 <img src="http://payload.cargocollective.com/1/3/123974/1638367/XL-WEB-PROJECT-WIKILEAKS .jpg" border="0" width="546" height="4096" width_o="546" height_o="4096" src_o="http://payload.cargocollective.com/1/3/123974/1638367/XL-WEB-PROJECT-WIKILEAKS _o.jpg" align="left" /> Today the "ME Generation" of China has low civic engagement as they do not care about news and politics that are around them everyday. The new group of young Chinese find that they have little power over the society and are insensitive to the news. The ME Generation of China do no believe the power of information as well as they ability to have an impact on their society. As one of the world's leading organizations and media platforms that aim to promote the freedom of news and media, WikiLeaks is a great solution to increase the young Chinese's interests in news and politics. Yet, the current design does not satisfy the needs of the young users in China. Therefore, this project explored design opportunities through studying the user experience and has built a new identity and design language that specifically speaks to the users.